• 47%

  Growth in new users

• 32.6%

  Improvement in cost per new user acquisition

• 13.3%

  Higher expected LTV from newly acquired users

How E.T. Advertisers used automated TikTok solutions to grow new users 47%

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 11.82x

  blended ROAS

• 7231

  purchases

• 11.18m

  impressions

Driving outstanding ROAS with a powerful sales campaign for a Saudi fashion brand

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 4,081%

  Shop GMV growth

• 9X

  ROAS from retargeting campaigns

• 13,111%

  Affiliate GMV growth

Driving scalable sales growth by combining TikTok Shop, affiliate creators, conversion-focused retargeting, and WooCommerce.

• 28M

  total impressions

• 29K+

  total purchases

Leveraging Smart+ Catalog automation and Instacart integration to drive measurable, incremental grocery sales on TikTok.

• 224%

  increase in conversions

• 65%

  increase in ROAS

• 45%

  YoY growth

Au Vodka drives rapid U.S. growth with a full-funnel TikTok strategy

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• +44%

  CVR

• -94%

  CPA

• -56%

  CPC

Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative

• +69%

  ROAS

• -39%

  Cost per Acquisition

• 3%

  Uninstall Rate

TikTok enabled Carrefour to significantly improve efficiency through seamless Web-to-App integration

• 175%

  increase in Complete Payment Conversions

• 27%

  more efficient CPA

• 23%

  increase in value per Add To Cart

Driving luxury purchases and efficient CPAs through Smart+ Web Campaigns.

• 39%

  Higher ROAS with Smart+

• 295%

  Purchase Lift with Smart+

Boosting conversion with Smart+ Catalog automation